The Entity 360 framework depends on business entity models. A business entity represents an entity with significance to an organization, such as customers, products, accounts, or locations. You create business entity models based on the schema information that you defined in an Operational Reference Store. For more information about creating business entity models, see the

Informatica MDM Multidomain Edition Provisioning Tool Guide

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With business entity models defined, you can create customized Entity layouts for each business entity model. The Entity layout can display both master data and external data sources, such as a Twitter feed or an extract from your CRM system. You create the layout in the Provisioning tool, and you display the layout in Informatica Data Director. For more information about creating layouts, see the

Informatica MDM Multidomain Edition Provisioning Tool Guide

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You can use business entity services to act on the master data directly. Business entity services support Enterprise Java Beans, REST, and SOAP. For example, you can use business entity services to read, transform, and write master data directly. For more information about business entity services, see the

Informatica MDM Multidomain Edition Business Entity Services Guide

.